EMAIL INSTALLATION - BASHMOUTH
Bashmouth unlocked an additional revenue stream, bringing 34% of total revenue.
Year
2025
Client
Giddy Lopez
Services
Email Marketing
Project
Email Installation
About Bashmouth
Bashmouth is one-of-a-kind gummy brand developed by real chemistry geniuses, not business minds. It’s developed to give you quick, clean energy. It replaces your harmful energy drinks with 140mg caffeine per gum.
It’s aspartame free, dye free and vegan. It works with a liquid center technology which makes it last 3x longer than average gum while staying flavorful. It has more xylithol than any other gum in the world. It promotes oral health. Relieves stress and increases memory recall.
The Problem
Bashmouth had traffic, but not retention. Their ads were good. It was bringing relavant people into their website. But a very small fraction purchased anything.
Their pop-up was weak and annoying. Most people bounced off the website mainly because the pop-up. And those who opted in, didn’t receive any emails to convert them. In short, there was no real backend marketing going on to convert them.
The Goal
The goal was to stop relying on ads only. The re-targeting ad cost was killing their brand and made them unprofitable.
Their profit margin was so slim. The goal was to make them profitable. That could only be achieved by a superior email & SMS marketing system at the backend to bring new & repeat purchases. It was a huge task at hand which we delivered just perfectly.
The Strategy
To make that goal a reality, we needed to do 5 things:
- To add a new pop-up that wasn’t boring. That actually makes them opt-in. A new design, a new offer.
- Fixing deliverability. As there was no email going on, we needed to make sure the deliverability was on-point before the email & SMS goes live.
- Flows: 40-50% of all the email revenue comes from the core flows we set. So we needed to have some banger flows setup.
- Campaigns: As there we no campaigns going on, we decided to start slow. Only 2 campaigns/week.
- Adding SMS: The volume was low. 1 SMS/month to test the market.
The Execution
The execution went as planned. Here’s what we did:
- Added an Alia pop-up with a full page view to just fill the email. And after they fill in, the SMS opt-in appears.
- We checked SPF, DKIM, DMARC policies. A few were missing. We fixed that in the DNS settings. Also checked the SMTP server if everything’s okay.
- We added 7 flows. They include: Welcome flow, Site Abandonment, Browse Abandonment, Cart Abandonment, Post-Purchase, Win-back and a few more.
- After 2 weeks of intensive research on the market and the product, we went with regular campaigns that focused on problems they were facing as low-energy and tiredness.
- We added 1 SMS in the welcome flow to remind them about the offer and 1/month to remind specific Bashmouth offers.
The Result
Results were much better than what we planned:
- The pop-up conversion went from 2% to 8.3%. Quadrupling the list size.
- Successfully abled to get a chunk of emails to land on inbox through deliverability fixes.
- Flow started contributing 44% of total email sales.
- Campaigns sales contributed 34% of their total sales.
- We hit 98% open rate on SMS.